Access to funding means greater success opportunities for startups. The “crowd” can be generous, as well as helpful in promoting new ideas on marketing and product development, according to a study on 60 European startups by professors Di Pietro (LUISS), Prencipe (LUISS) and Majchrzak (University of Southern California)
UK, and in particular London, is seen as an exemplar of best practice when it comes to managing major projects. Professor Andrew Davies shows us how megaprojects (project costing more than US$1bn) such as the London 2012 Olympics and Crossrail were successfully delivered.
LUISS University will be holding a workshop on sustainable development goals and integrated thinking with several national and foreign partners at Columbia University in New York. An event that will be addressing an issue of great global significance, with a focus on the business world
A research by LUISS Business School reveals what young people are looking for in their employers: values, performance and growth
Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths
Voglia di cambiamento e innovazione organizzativa e tecnologica. La storia di un’azienda che con coraggio ha accettato la sfida della digitalizzazione raccontata da Andrea Prencipe e Luca Giustiniano
When the most important Italian tennis event comes on, spotlights will turn on again at the Foro Italico of Rome. The X.ite Research Center at LUISS has measured the scope of the IBIs “reputational” and economic effects.
Simona Romani, Silvia Grappi and Richard Bagozzi study how being the object of envy can structure consumer satisfaction
An international team of researchers analyzes the opinions of a sampling of 816 Italian consumers regarding large scandals in the food market. Psychological mechanisms that place blame on the brand and related stereotypes are surprising
An extract from Paolo Peverini’s book “Social Guerriglia. Semiotica della comunicazione non convenzionale” (“Social Guerrilla. Semiotics of Unconventional Communication”, coming out in a new March 2017 edition for LUISS University Press
In this article, Michele Costabile outlines a number of trends in academic research and charts future prospects for development regarding the “third mission” of Universities
What are the causes of brand hate? What are consumers willing to do to show this “feeling”? This paper identifies the negative emotions associated with brand hate and a number of preventive actions to avoid it
Luca Giustiniano’s contribution to the book “Gestione delle Imprese Internazionali” analyses the great potential of human capital from the standpoint of business management. A key resource in an increasingly international, competitive market
International employee mobility management has become a key element in the global marketplace. Mirella Pellegrini, Nunzio Casalino and Vanessa Krause propose a series of strategies for organizing the reintegration within the company
In a study conducted with an international research team, Luca Giustiniano shows how improvisation works as a productive element in a controlled work environment like an emergency room