June 6, 2017
Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths
June 5, 2017
Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths
April 4, 2017
Simona Romani, Silvia Grappi and Richard Bagozzi study how being the object of envy can structure consumer satisfaction
March 15, 2017
An extract from Paolo Peverini’s book “Social Guerriglia. Semiotica della comunicazione non convenzionale” (“Social Guerrilla. Semiotics of Unconventional Communication”, coming out in a new March 2017 edition for LUISS University Press
March 14, 2017
What are the causes of brand hate? What are consumers willing to do to show this “feeling”? This paper identifies the negative emotions associated with brand hate and a number of preventive actions to avoid it
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