Francisco Villarroel Ordenes

Francisco Villarroel Ordenes, Assistant Professor of Marketing, Luiss.


Articles by Francisco Villarroel Ordenes
December 18, 2020
editoriale-en Entrepreneurship

Over the last five years, the increase in usability and popularity of text and image analytics (aka, text and image mining) methods has grown exponentially. In fact, recent business literature has dedicated several step-by-step guides in marketing, management, retailing and business in general, that should help researchers to use unstructured data for business insight. Francisco Villarroel Ordenes explain why it is important understanding the key objectives and methods to implement text and image mining.

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