Matteo De Angelis

Matteo De Angelis is an Associate Professor of Marketing at Luiss. He is also a member of the X.ITE Research Center.


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Articles by Matteo De Angelis
May 13, 2020
editoriale-en Open Society

While a few studies have demonstrated a positive attitude of customers toward AR advertising, sufficient empirical evidence proving the ability of AR to engage customers above and beyond traditional 2D advertising and the processes that underlie customers’ enhanced experience with AR is lacking. Obtaining this knowledge is very important as it would offer scientific support to companies’ growing interest to invest in AR.

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