Rumen Pozharliev

Rumen Pozharliev is Professor of Consumer Neuroscience at Luiss, where he is also a member of the X.ITE Research Center


Articles by Rumen Pozharliev
April 23, 2021
editoriale-en Open Society

Frontline service robots have the capacity to improve many facets of a service, including efficiency, in service locations where the type of customer interactions is repetitive in nature or services where customers may be indifferent to social-emotional and relational elements. However, customer acceptance of human-robot interaction in the service industry is still low, with most people still preferring to interact with humans.

May 13, 2020
editoriale-en Open Society

While a few studies have demonstrated a positive attitude of customers toward AR advertising, sufficient empirical evidence proving the ability of AR to engage customers above and beyond traditional 2D advertising and the processes that underlie customers’ enhanced experience with AR is lacking. Obtaining this knowledge is very important as it would offer scientific support to companies’ growing interest to invest in AR.


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