advertising
May 13, 2020
editoriale-en Open Society

While a few studies have demonstrated a positive attitude of customers toward AR advertising, sufficient empirical evidence proving the ability of AR to engage customers above and beyond traditional 2D advertising and the processes that underlie customers’ enhanced experience with AR is lacking. Obtaining this knowledge is very important as it would offer scientific support to companies’ growing interest to invest in AR.

March 14, 2017
Entrepreneurship

What are the causes of brand hate? What are consumers willing to do to show this “feeling”? This paper identifies the negative emotions associated with brand hate and a number of preventive actions to avoid it


Keywords

Newsletter
Licenza Creative CommonsTutti i contenuti pubblicati su LUISS Open, ad eccezione di ove esplicitamente indicato, sono distribuiti con Licenza Creative Commons Attribuzione 3.0 Italia

© 2020 LUISS Guido Carli - Viale Pola 12, 00198 Roma, Italy - P.IVA 01067231009

Al fine di migliorare la tua esperienza di navigazione, questo sito utilizza i cookie di profilazione di terze parti. Chiudendo questo banner o accedendo ad un qualunque elemento sottostante acconsenti all’uso dei cookie.