marketing
February 3, 2020
intervista-en Open Society

Reshoring is the company decision to relocate activities back to the home country. An interview with Simona Romani about the effects that reshoring can have on the market, considering the consumers’ point of view.

June 6, 2017
Entrepreneurship

Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths


June 5, 2017
Entrepreneurship

Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths

April 4, 2017
Entrepreneurship

Simona Romani, Silvia Grappi and Richard Bagozzi study how being the object of envy can structure consumer satisfaction


March 15, 2017
libri-en Entrepreneurship

An extract from Paolo Peverini’s book “Social Guerriglia. Semiotica della comunicazione non convenzionale” (“Social Guerrilla. Semiotics of Unconventional Communication”, coming out in a new March 2017 edition for LUISS University Press

March 14, 2017
Entrepreneurship

What are the causes of brand hate? What are consumers willing to do to show this “feeling”? This paper identifies the negative emotions associated with brand hate and a number of preventive actions to avoid it


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