marketing
December 18, 2020
editoriale-en Entrepreneurship

Over the last five years, the increase in usability and popularity of text and image analytics (aka, text and image mining) methods has grown exponentially. In fact, recent business literature has dedicated several step-by-step guides in marketing, management, retailing and business in general, that should help researchers to use unstructured data for business insight. Francisco Villarroel Ordenes explain why it is important understanding the key objectives and methods to implement text and image mining.

February 3, 2020
intervista-en Open Society

Reshoring is the company decision to relocate activities back to the home country. An interview with Simona Romani about the effects that reshoring can have on the market, considering the consumers’ point of view.


June 6, 2017
Entrepreneurship

Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths

June 5, 2017
Entrepreneurship

Ancarani, Buonuomo and Costabile identify the so-called “Italian marketing management”: its features are at the same time exceptional strengths


April 4, 2017
Entrepreneurship

Simona Romani, Silvia Grappi and Richard Bagozzi study how being the object of envy can structure consumer satisfaction

March 15, 2017
libri-en Entrepreneurship

An extract from Paolo Peverini’s book “Social Guerriglia. Semiotica della comunicazione non convenzionale” (“Social Guerrilla. Semiotics of Unconventional Communication”, coming out in a new March 2017 edition for LUISS University Press


March 14, 2017
Entrepreneurship

What are the causes of brand hate? What are consumers willing to do to show this “feeling”? This paper identifies the negative emotions associated with brand hate and a number of preventive actions to avoid it

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